Industry News | Alfa Romeo Owners Club

Industry News

The Alfa Romeo Owners Club brings you marque-related news from the automotive industry.



Mito Destroys Space Invaders on TV Return

In a visual twist on the classic Space Invaders arcade game, Alfa Romeo returns to television screens on Friday February 12 to launch its new MiTo MultiAir models.

The Italian sporting marque’s latest advert has been created to promote its innovative MultiAir engine line-up, which promises increased fuel economy and lower CO2 emissions while considerably enhancing performance.



Alfa Romeo Announces MiTo Multiair Prices

Alfa Romeo UK has just announced pricing of its revolutionary MultiAir engined MiTo range, set to arrive here in spring 2010. From launch, two engine versions will become available – the 135 bhp 1.4 Turbo, and the top-of-the-range 170 bhp 1.4 Turbo which will carry the iconic Alfa Cloverleaf badge.



Alfa 8C Spider Most Beautiful Car of the Year

Just in case there was ever any doubt, Alfa Romeo’s stunning Alfa 8C Spider supercar has been officially named as the Most Beautiful Car of the Year by Top Gear magazine.

Judged by a Top Gear panel consisting of TV, magazine and online teams – spanning 24 international editions - the awards recognise the most innovative and exciting cars to be launched over the past 12 months.



Marchionne is Right on Lancia, Wrong on Alfa

Sergio Marchionne says that Lancia models from 2011 could be badged Chryslers in most European markets, possibly even in Italy.
Marchionne, who heads both Fiat S.p.A. and Chrysler Group, also says he might freeze investments in money-losing Alfa Romeo after the launch of the Giulietta in 2010.
I think Marchionne is right on Lancia -- sadly -- but very wrong on Alfa. I say that having owned three Lancias but just one Alfa.



Alfa Romeo Giulietta: World Preview

The new Alfa Romeo Giulietta will be presented to the world at the forthcoming Geneva Car Show. Sales of the new model will start in spring and be gradually extended to all the major markets. The Alfa Romeo Giulietta is expected to give new impetus to the brand in one of Europe's most important segments.



Alfa Romeo's Future Under Review

The Alfa Romeo brand's future has been put under review by Fiat CEO Sergio Marchionne.

With Alfa sales dropping and the brand losing money, Marchionne is weighing up how to refresh Alfa's line-up using Chrysler platforms.

"We need to work a lot harder on Alfa to make an intelligent decision that effectively preserves the highest possible value to Fiat," Marchionne told Automotive News Europe.




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