Industry News | Alfa Romeo Owners Club

Industry News

The Alfa Romeo Owners Club brings you marque-related news from the automotive industry.


Alfa Romeo Celebrates its 100th Anniversary and Milan Stages Four Days of Events

For the Alfa Romeo centenary, the city of Milan will pay homage to the historic car manufacturer by staging four days of events from 24 to 27 June involving the City Council, Fiera Milano Expo, the Monza Race Track and the Alfa Romeo Museum. The interesting programme was organised by the Italian Alfa Romeo Register (RIAR) and MAC Group, consolidated Fiat Group Automobiles partner for historical heritage projects, and is sponsored by Alfa Romeo.


Alfa Romeo Giulietta

Model in brief

Having made its world preview at the recent Geneva International Motor Show, the new Alfa Romeo Giulietta makes its debut today and, from May this year, will be marketed progressively on all the major markets, thus relaunching the brand in one of the most important segments in Europe.

Alfa Romeo at the 80th International Geneva Motor Show

The Giulietta is the undisputed star of the booth and of the Alfa Romeo Centenary. With the new car - capable of expressing both great agility over the most demanding routes and providing comfort on everyday roads – the Brand continues in its custom of presenting all its new products and features in a world preview on the occasion of the Geneva Motor Show. Indeed, after the Alfa 159 and the Alfa Brera in 2005, the Alfa 159 Sportwagon, the Alfa Spider in 2006 and the Alfa 8C Spider in 2008, now is the time to present the Alfa Romeo Giulietta.

Stile Bertone's Geneva Bound Alfa Romeo Concept Breaks Cover

Following a torrid two year absence during which the famous Bertone name very nearly vanished, the Italian design house will be back in Geneva next month where it will unveil a stunning new concept Alfa Romeo sports car, dubbed the Pandion. Not only is Bertone heading back to the Swiss Palexpo but Lilli Bertone, widow of Nuccio, is firmly back in the driving seat having wrested back control of failed Gruppo Bertone's design division, Stile Bertone.

Mito Destroys Space Invaders on TV Return

In a visual twist on the classic Space Invaders arcade game, Alfa Romeo returns to television screens on Friday February 12 to launch its new MiTo MultiAir models.

The Italian sporting marque’s latest advert has been created to promote its innovative MultiAir engine line-up, which promises increased fuel economy and lower CO2 emissions while considerably enhancing performance.

Alfa Romeo Announces MiTo Multiair Prices

Alfa Romeo UK has just announced pricing of its revolutionary MultiAir engined MiTo range, set to arrive here in spring 2010. From launch, two engine versions will become available – the 135 bhp 1.4 Turbo, and the top-of-the-range 170 bhp 1.4 Turbo which will carry the iconic Alfa Cloverleaf badge.

Alfa 8C Spider Most Beautiful Car of the Year

Just in case there was ever any doubt, Alfa Romeo’s stunning Alfa 8C Spider supercar has been officially named as the Most Beautiful Car of the Year by Top Gear magazine.

Judged by a Top Gear panel consisting of TV, magazine and online teams – spanning 24 international editions - the awards recognise the most innovative and exciting cars to be launched over the past 12 months.

Marchionne is Right on Lancia, Wrong on Alfa

Sergio Marchionne says that Lancia models from 2011 could be badged Chryslers in most European markets, possibly even in Italy.
Marchionne, who heads both Fiat S.p.A. and Chrysler Group, also says he might freeze investments in money-losing Alfa Romeo after the launch of the Giulietta in 2010.
I think Marchionne is right on Lancia -- sadly -- but very wrong on Alfa. I say that having owned three Lancias but just one Alfa.


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