For the Alfa Romeo centenary, the city of Milan will pay homage to the historic car manufacturer by staging four days of events from 24 to 27 June involving the City Council, Fiera Milano Expo, the Monza Race Track and the Alfa Romeo Museum. The interesting programme was organised by the Italian Alfa Romeo Register (RIAR) and MAC Group, consolidated Fiat Group Automobiles partner for historical heritage projects, and is sponsored by Alfa Romeo.

Model in brief

Having made its world preview at the recent Geneva International Motor Show, the new Alfa Romeo Giulietta makes its debut today and, from May this year, will be marketed progressively on all the major markets, thus relaunching the brand in one of the most important segments in Europe.

The Giulietta is the undisputed star of the booth and of the Alfa Romeo Centenary. With the new car - capable of expressing both great agility over the most demanding routes and providing comfort on everyday roads – the Brand continues in its custom of presenting all its new products and features in a world preview on the occasion of the Geneva Motor Show. Indeed, after the Alfa 159 and the Alfa Brera in 2005, the Alfa 159 Sportwagon, the Alfa Spider in 2006 and the Alfa 8C Spider in 2008, now is the time to present the Alfa Romeo Giulietta.

Following a torrid two year absence during which the famous Bertone name very nearly vanished, the Italian design house will be back in Geneva next month where it will unveil a stunning new concept Alfa Romeo sports car, dubbed the Pandion. Not only is Bertone heading back to the Swiss Palexpo but Lilli Bertone, widow of Nuccio, is firmly back in the driving seat having wrested back control of failed Gruppo Bertone's design division, Stile Bertone.

In a visual twist on the classic Space Invaders arcade game, Alfa Romeo returns to television screens on Friday February 12 to launch its new MiTo MultiAir models.

The Italian sporting marque’s latest advert has been created to promote its innovative MultiAir engine line-up, which promises increased fuel economy and lower CO2 emissions while considerably enhancing performance.

Alfa Romeo UK has just announced pricing of its revolutionary MultiAir engined MiTo range, set to arrive here in spring 2010. From launch, two engine versions will become available – the 135 bhp 1.4 Turbo, and the top-of-the-range 170 bhp 1.4 Turbo which will carry the iconic Alfa Cloverleaf badge.

Just in case there was ever any doubt, Alfa Romeo’s stunning Alfa 8C Spider supercar has been officially named as the Most Beautiful Car of the Year by Top Gear magazine.

Judged by a Top Gear panel consisting of TV, magazine and online teams – spanning 24 international editions - the awards recognise the most innovative and exciting cars to be launched over the past 12 months.

Sergio Marchionne says that Lancia models from 2011 could be badged Chryslers in most European markets, possibly even in Italy.
Marchionne, who heads both Fiat S.p.A. and Chrysler Group, also says he might freeze investments in money-losing Alfa Romeo after the launch of the Giulietta in 2010.
I think Marchionne is right on Lancia -- sadly -- but very wrong on Alfa. I say that having owned three Lancias but just one Alfa.

The new Alfa Romeo Giulietta will be presented to the world at the forthcoming Geneva Car Show. Sales of the new model will start in spring and be gradually extended to all the major markets. The Alfa Romeo Giulietta is expected to give new impetus to the brand in one of Europe's most important segments.