To promote the Alfa MiTo, Alfa Romeo UK has created www.mymitorally.co.uk where people can log on and race the sporty, compact hatchback at 10 different venues on 10 different web sites to score a best overall time and the chance to win a head-turning Alfa MiTo worth almost £12,000.
The Italian sporting car manufacturer has created this fun, and potentially addictive, online rally driving game to emphasise the vast array of technology on board the Alfa MiTo, including its supercar DNA (Dynamic, Normal and All Weather) system that alters its dynamic characteristics of the car to suit driving conditions.
With 10 fun and challenging rally stages on 10 different web sites, web visitors can put the Alfa MiTo’s DNA system to the test on different surfaces from the urban streets of London to quiet twisting country lanes. Users can even set a time and challenge their friends to beat it!
Over the nine week duration of the promotion, top racers will be on-track to win one of 90 iPod touch units or one of 180 iPod nanos, and at the end of each week, those talented enough to reach the top of the national leaderboard will receive an equally addictive Nintendo Wii. However the ultimate prize changes the game from virtual into actual reality, with the overall winner jumping into a stylish and powerful Alfa MiTo 1.4 16V Lusso worth £11,936.00. Log on for details.
Until Friday 10 April, MyMiToRally fans can keep logging on to set a fast time and then try to better their score by picking up fuel, turbo-boosts and repairs as they race.